OMO advert
1) What year was the advert produced? The advert was produced in 1955 2) How were women represented in most adverts in the 1950s? They were represented as housewife's. 3) How does the heading message ('OMO makes whites bright') and typography promote the product? It promotes the product as it's the best cleaning product and that millions of women use the product. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The woman is wearing makeup and her hair is done which conveys that women should look good while they are cleaning. 5) Why is a picture of the product added to the bottom right of the advert? To indicate what the product is which essentially is part of the key conventions called pack shot/product image and call to action. 6) What are the connotations of the chosen colours in this advert? It connotes the main colours are red, blue and white which sho...