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Showing posts from March, 2020

OMO advert

1) What year was the advert produced? The advert was produced in 1955 2) How were women represented in most adverts in the 1950s? They were represented as housewife's. 3) How does the heading  message ('OMO makes whites bright') and typography promote the product? It promotes the product as it's the best cleaning product and that millions of women use the product. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The woman is wearing makeup and her hair is done which conveys that women should look good while they are cleaning. 5) Why is a picture of the product added to the bottom right of the advert? To indicate what the product is which essentially is part of the key conventions called pack shot/product image and call to action. 6) What are the connotations of the chosen colours in this advert? It connotes the main colours are red, blue and white which sho

Gender representation in advertising

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1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. It's offensive as they are under powering women as considering them as weak as their stereotype given to them is weak,emotional and in the 1950s and 60s women were housewife's. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. That they meant to look good and women in the 2000s are sexualised and are objectified.Show more skin. 5) How do your findings suggest representations of gender