ownership and control

 1) Why did Facebook buy Instagram for $1bn in 2012?
Millions of people use instagram
2) What are the benefits for media companies of vertical integration?When one conglomerate owns different companies in the same chain of production
3) What are the benefits for media companies of horizontal integration?When one company buys other companies
4) What is a subsidiary?A company controlled by a holding company
6) Read this BBC article on Disney buying 21st Century Fox. List 10 companies that are part of the Disney media empire. This graphic may help you: 
    Marvel

 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you).
 Harry potter ,marvel, disney

     Sky
    u TV
    Hulu
    Sphero
    ESPN
    Dreamworks 
    pixar

 7) They announced the 71.3 billion dollars merger and its official

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