Magazines : Tatler
1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?
The editor uses high vocabulary to make it sound posh and interesting for rich people to read.
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
Circulation 80,035
Readership 163,000
Average HHI 261,000
Female 73% ABC1 83%
AB 51% Average age 41
London/SE 70%
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
Tatler reader straight away buy the product after they read the magazine. In addition, in the past year they spent 843 million pounds on fashion and the people who buy the fashion own designer fashion
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the psychographic groups who read Tatler?
It implies the target audience is rich and wealthy people. Technically, business women
Media Language
1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?
Sans serif fonts are old fonts and they make your text posh.And it intrigues rich people such as Higher class and Middle class
2) How do the cover lines appeal to the Tatler target audience?
The cover lines are often sans serif to seem more modern and to move on with the time.
3) What are the connotations of the Tatler colour scheme on this particular front cover?
The colour scheme fits in well as it reinforces power and as they use black and white and it fits in well because it goes with nature.
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)
The model creates eye contact which is designed to interact with the readers.2. the costume is elegant which high class people wear,they might be interested.3.The background colours are natural which
Representations
1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here).
There is a white women on the cover
2) What do the cover lines suggest about the lifestyle of rich people in the UK?
One of the cover lines says she looks good in pearls which suggest that shes rich as pearls are expensive.
3) Are there any stereotypes being reinforced or subverted? How? Why?
stereotypes are reinforced by race as she is white.
4) What would be the preferred and oppositional readings to this cover of Tatler?
the preferred reading is shes rich and the oppositional reading is that its aimed at rich,white people.
Social and cultural context
1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People').
It's aimed at a higher class.
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
That they can do whatever they want and spend a lot of money
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?
People who aren't white
.Black/asian people
.boys/men
4) Find three other front covers for Tatler. What issues, subjects or people are regularly featured in Tatler?
That all the models are white,rich and free
The editor uses high vocabulary to make it sound posh and interesting for rich people to read.
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
Circulation 80,035
Readership 163,000
Average HHI 261,000
Female 73% ABC1 83%
AB 51% Average age 41
London/SE 70%
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
Tatler reader straight away buy the product after they read the magazine. In addition, in the past year they spent 843 million pounds on fashion and the people who buy the fashion own designer fashion
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the psychographic groups who read Tatler?
It implies the target audience is rich and wealthy people. Technically, business women
Media Language
1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?
Sans serif fonts are old fonts and they make your text posh.And it intrigues rich people such as Higher class and Middle class
The cover lines are often sans serif to seem more modern and to move on with the time.
3) What are the connotations of the Tatler colour scheme on this particular front cover?
The colour scheme fits in well as it reinforces power and as they use black and white and it fits in well because it goes with nature.
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)
The model creates eye contact which is designed to interact with the readers.2. the costume is elegant which high class people wear,they might be interested.3.The background colours are natural which
Representations
1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here).
There is a white women on the cover
One of the cover lines says she looks good in pearls which suggest that shes rich as pearls are expensive.
3) Are there any stereotypes being reinforced or subverted? How? Why?
stereotypes are reinforced by race as she is white.
4) What would be the preferred and oppositional readings to this cover of Tatler?
the preferred reading is shes rich and the oppositional reading is that its aimed at rich,white people.
Social and cultural context
1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People').
It's aimed at a higher class.
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
That they can do whatever they want and spend a lot of money
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?
People who aren't white
.Black/asian people
.boys/men
4) Find three other front covers for Tatler. What issues, subjects or people are regularly featured in Tatler?
That all the models are white,rich and free
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