Advertising and Marketing: Key conventions






1) What key conventions of an advert can you find and what are the connotations of each one?
One key convention is image of product.

picture-reminds us what the product is.
Logo-its bright and its on the bottom of the advert
Background-The brand uses red which is eye-catching and
2) For each convention, write about how this appeals to a target audience. 

3) What is the USP (unique selling point) of the product and how do you know?
The usp of the product is that they want you to have their product during break.

Comments

Post a Comment

Popular posts from this blog

Blog tasks: Daily Mirror case study

  Representation 1) What political party does the  Daily Mirror  support? They support the labour party. 2) How does the  Daily Mirror  usually represent rich and powerful people? The newspaper will act as a voice for normal people and go against the rich and powerful people 3) How are celebrities usually presented in tabloid newspapers like the Daily Mirror? Look at the 'New Bond stars are revealed' story on the front page of the  Daily Mirror . Celebrities are presented to look good and sometimes look bad. They help create gossip for the readers 4) How are the royal family presented in the double-page spread 'Kate told Harry to make peace... then they all met up for tea'?  The royal family is presented as a normal family who have fights and then make up, but also a posh family who go to drink tea afterwards. 5) Why do you think the  Daily Mirror  represents the royal family as a 'normal' family? Why might this appeal to  Daily Mirror...
Read more
  Class: Audience and Industry blog tasks Audience 1) What were the viewing figures for Class and why do you think it did so badly? The viewing figures for Class started from over a million but then the last episode only had 0.28 million. I think it did so badly because most people didn't like the spin-off of Doctor Who since it was targeted towards much maturer audiences and wasn't as interesting as the original Doctor Who. Class is a spin off from doctor who but didnt really have any episodes linking to doctor who,he only comes in episode 1. 2) What audience psychographic groups might particularly enjoy Class? The audience psychographic groups that might particularly enjoy Class are Strugglers and perhaps Aspirers. 3) What audience pleasures are offered by  Class -  Co-owner of a Lonely Heart? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: April (S...
Read more

OMO advert

1) What year was the advert produced? The advert was produced in 1955 2) How were women represented in most adverts in the 1950s? They were represented as housewife's. 3) How does the heading  message ('OMO makes whites bright') and typography promote the product? It promotes the product as it's the best cleaning product and that millions of women use the product. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The woman is wearing makeup and her hair is done which conveys that women should look good while they are cleaning. 5) Why is a picture of the product added to the bottom right of the advert? To indicate what the product is which essentially is part of the key conventions called pack shot/product image and call to action. 6) What are the connotations of the chosen colours in this advert? It connotes the main colours are red, blue and white which sho...
Read more