Class: Audience and Industry blog tasks


Audience

1) What were the viewing figures for Class and why do you think it did so badly?

The viewing figures for Class started from over a million but then the last episode only had 0.28 million. I think it did so badly because most people didn't like the spin-off of Doctor Who since it was targeted towards much maturer audiences and wasn't as interesting as the original Doctor Who.

Class is a spin off from doctor who but didnt really have any episodes linking to doctor who,he only comes in episode 1.

2) What audience psychographic groups might particularly enjoy Class?

The audience psychographic groups that might particularly enjoy Class are Strugglers and perhaps Aspirers.


3) What audience pleasures are offered by Class - Co-owner of a Lonely Heart? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity:April (Student) playing a musical instrument. Concerned parents of April and Ram (protective over children) as well as parents' evening

Personal Relationships:Want to see what happens to April (protagonist)

Diversion (Escapism):Shadow Realm (setting - links to Sci-Fi)

Surveillance (Information / Facts): Discover April's father is back and she shares heart with Corakinus

4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to Class - Co-owner of a Lonely Heart?

Visceral: Shadow Realm (unknown world), Shadow Kin (aliens), the gory violence.

Vicarious: intrigued to establish whether April can defeat Corakinus.

Voyeuristic: binary oppositions (earth and Shadow Realm (alien world) experience aliens and their lives)



Industries
1) What was the objective of BBC3 when it was launched?
The objective of BBC3 when it was launched was to educate, to inform and to entertain.

2) Why did BBC3 go online-only in February 2016? 
BBC3 went online-only in February 2016 because they recognised that teenagers don't watch much TV, they are usually on their phone using other streaming services.

3) How does Class - Co-owner of a Lonely Heart meet the BBC's mission statement to 'inform, educate and entertain'?
The episode of Class Co-owner of a Lonely Heart meets BBC's mission statement to 'inform, educate and entertain' by informing and educating the audience through the genre of Sci-Fi. They are entertained through the dramatic moments within the episode and the building up of tension.

4) How did the distribution of Class contribute to the failure of the show with audiences?
The distribution of Class contributed to the failure of the show with audiences because it wasn't promoted and the airing time for it was late; the series was also aired with double-bills. The series was axed after only one series, it lacked a big selling point and no one knew who the series was targeted towards.

5) What advertising and marketing was used to try and promote Class to an audience? Why do you think this wasn't very successful?
YouTube trailer videos were used to try and promote Class to an audience as well as through iPlayer and Netflix. I didn't think this was very successful because the series was released on iPlayer right after it ended on the BBC show.

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