Daily Mirror case study

 Language


1) Write the definition of the following key language for newspaper front pages:

Masthead: The title            
Pug: eye catcher 
Splash Head:
Slogan:
Dateline:
Kicker:
Byline:
Standfirst:

2) How much does a copy of the Daily Mirror cost?

80p

3) What are the main stories on the CSP edition of the Daily Mirror (see above)?

Gossip about the royal family

4) Why is the choice of news stories on the Mirror CSP front page typical of a tabloid newspaper?

They have more photographs than writing on the newspaper and there are short articles.

5) What is the balance on the Daily Mirror front page between images, headlines and text?

it focuses on entertainment and is less about political news.


Audience

1) What is the target audience for the Daily Mirror?

target audience for daily mirror is above 50 as they don't know how to use technology 

2) Why does the Mirror front page story appeal to the Daily Mirror audience?

It shows about the prime minister and election.This shows they are targeting older people

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

Becuase they have wordcross word search for entertainment.

4) Why are print newspapers generally read by older audiences?

Because they don't know how to use technology and are new to digital newspaper.

5) How is the 'Wills and Harry royal rift' story on the double page spread constructed to appeal to Daily Mirror readers? 

It appeals to them because wills and harry using their first name makes it seem like its not a big deal only a family argument and we understand because its a normal thing for a family to do.

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